Hichem.
I'm an engineer and developer with a deep passion for bringing meaningful ideas to life through code. Over the past 7+ years, my interest in technology has grown into building complete products end-to-end across frontend, backend, and mobile, collaborating with and leading great teams along the way.
Experience
Lead Developer (Laravel, React & Vue) @ BMW (UK)
- Designed and shipped the BMW (UK Northampton) customer order-tracking portal end-to-end as Lead Developer at Showcase Web Development: secure login, live vehicle production status (production → shipping → PDI → ready), payment schedule, one-click PDF invoices, and SMS/email notifications via Twilio + AWS SES.
- Built the admin & sales workspace with role-based access (admin / finance / salesperson), real-time revenue and unit-sales dashboards per employee + showroom, an automated commission calculator, and bulk customer messaging for recalls and promotions.
- Stack: Laravel backend with React + Vue 3 + Pinia + Vite + Tailwind on the frontend; AWS infrastructure provisioned with AWS CDK in TypeScript (EC2 Auto-Scaling behind ALB, RDS Aurora Serverless, S3 + CloudFront, ElastiCache Redis, SES, CloudWatch). Shipped via GitHub Actions → CodeDeploy blue/green pipelines.
- Outcomes: 100% portal adoption within Q1, ~70% reduction in inbound "where's my car?" calls, payment-collection time improved from 5 days → 12 hours, ~8 hrs/week saved per salesperson, zero unscheduled downtime over a 12-month run.
Featured Work
|
ConsignX
The #1 Consignment Management Platform — designed and shipped from zero as the founding engineer.
ConsignX is a multi-category luxury consignment management platform (handbags, watches, sneakers, jewelry) live across 5+ retail partners in the UAE with 500+ consignors and 10K+ active listings. Built across two complete architectures — first a T3 stack (Next.js + tRPC + Drizzle + NextAuth + Supabase), then re-platformed to Laravel 11 + Inertia + React 19 + MUI v7 + Tailwind 4.
The platform handles the full consignment lifecycle: seller KYC, signature-based digital agreements with PDF generation, offer/counter-offer flows, dropoff scheduling, real-time chat over Laravel Reverb, and a payouts engine with multi-scheme VAT. A webhook-driven bi-directional Shopify integration layer keeps 20K+ SKUs and tens of thousands of consignment units synchronized in real time across storefront, in-store POS, and the consignment portal — sub-second sync at 99.9% uptime — backed by a Go (Gin) API broker.
On the floor, an Expo / React Native POS companion app for staff and three custom Shopify POS UI extensions (smart-grid scanner, order scanner, return/exchange scanner) extend consignment ops directly into Shopify POS.
|Mad Kicks Storefront
Headless Shopify storefront for the Middle East — re-platformed end-to-end as the lead engineer.
Mad Kicks is a Dubai-based premium sneakers retailer. Re-platformed the storefront from native Shopify to a headless Next.js 16 + React 19 + Storyblok stack on the Storefront GraphQL API, consolidating UAE and KSA into a single multi-currency, multi-language Middle East platform serving 20K+ SKUs and 10K+ monthly orders/visitors with edge-rendered responses on Vercel behind Cloudflare.
Backed by a fleet of Shopify apps in TypeScript and Go (Gin) — checkout UI extension, payment + delivery customization Functions, DHL carrier-rate service, a WhatsApp Business API back-in-stock subscription platform (Nuxt 3 + Prisma), and a Next.js receipt generator. Search migrated from Algolia to Typesense via an Express + Bull/Redis sync worker integrated with React InstantSearch on the storefront.
Plus a consumer Expo / React Native storefront app on iOS and Android with Firebase Messaging, Klaviyo profile sync, and Facebook SDK for ATT-compliant attribution.
||
BMW (UK) Order-Tracking Portal
Customer order-tracking portal for BMW Northampton — built end-to-end as Lead Developer at Showcase Web Development.
Customer portal: secure login, live vehicle production status (production → shipping → PDI → ready), payment schedule, one-click PDF invoices, and SMS/email notifications via Twilio + AWS SES.
Admin & sales workspace: role-based access (admin / finance / salesperson), real-time revenue and unit-sales dashboards per employee + showroom, automated commission calculator, and bulk customer messaging for recalls and promotions.
AWS infrastructure with AWS CDK in TypeScript: EC2 Auto-Scaling behind ALB, RDS Aurora Serverless, S3 + CloudFront, ElastiCache Redis, SES, and CloudWatch — shipped via GitHub Actions → CodeDeploy blue/green.
Outcomes: 100% portal adoption within Q1, ~70% reduction in inbound "where's my car?" calls, payment-collection time improved from 5 days → 12 hours, and zero unscheduled downtime over a 12-month run.
||Saudi MoT — Virtual Inspection Platform
Remote virtual hotel-inspection platform for the Kingdom of Saudi Arabia Ministry of Tourism — Solution Architect & Full-Stack Lead.
Replaced on-site hotel inspections with WebRTC video sessions launched from one-time secure links, on-screen star-rating checklists updated live as inspectors walked the property, and real-time compliance scoring with automatic warning, fine, or upgrade recommendations.
Instant reporting: digitally-signed PDF reports generated the moment a session ended, pushed into the Ministry's licensing system; fines auto-created and paid through the SADAD payment gateway.
Security: Inspector / Reviewer / Hotel-Agent roles with granular permissions and an immutable audit log meeting national cybersecurity controls. Stack: Laravel + Redis + Vue 3 + Vite + Pinia + Tailwind, native WebRTC with Laravel WebSockets; deployed on Azure App Service with Azure SQL, Blob Storage, Communication Services, Service Bus + Event Grid.
Outcomes: 6× increase in daily inspections (~18 remote vs. 3 on-site), ~85% reduction in travel + accommodation costs, license-renewal turnaround cut from 4 weeks to under 48 hours.
|ChargeDeals
Independently developed an entire startup, transforming their vision into a vibrant reality!
ChargeDeals is a solution to the EV community with a mission focused on boosting local economies by providing a win-win solution for businesses and electric vehicle drivers — and I was contracted to develop this idea.
I led the creation of an innovative startup focused on boosting local economies while empowering businesses and electric vehicle drivers. Built using TypeScript, React, Nest.js and a variety of other cutting-edge tools, combined with advanced algorithms, best practices, and software structures to efficiently manage data and achieve top-notch performance.
This comprehensive approach not only ensures a smooth and seamless user experience but also reflects my commitment to innovation and technical excellence.
T2linux
Linux support for Apple T2 security-chip devices
Open-source initiative that patches Linux and associated distros for Apple T2-based devices. Marketing site and docs built with Vue + Tailwind.
Other Projects
3magine Shopify Admin
Multi-store admin platform for Canadian e-commerce brands
Unified Laravel + Vue 3 admin connecting one or many Shopify stores via REST + GraphQL APIs. Bypassed Shopify's 100-variant limit, added bulk catalog tooling and a discount-rule builder, cutting merchants' catalog-maintenance effort by ~40%.
Captive-Portal Firewall
Custom guest Wi-Fi platform for hotels & airports
Custom pfSense captive-portal + bandwidth-management firewall deployed across hotel chains, international airports, and retail centres — multi-method auth (room/OTP/voucher), Stripe top-ups, real-time analytics. ~70% lower licensing cost vs. proprietary gateways.
Wevoz Audio Editor
Browser-based multi-track DAW
Browser-based multi-track audio editor for podcast creators — virtualised timeline, custom DSP for on-the-fly track merging with gain/pan/fade curves, IndexedDB session persistence. Renders > 60 fps with up to 50 simultaneous tracks.
Springer Publication
Cybersecurity Data Breach Analysis (California)
Co-author & lead data analyst on a Springer-published longitudinal study of California data breaches (2012–2022) — first industry-specific breach profile for the state, cited in university courses and state committee briefings. 1,400+ chapter accesses in year one.
React Refactor Challenge
Senior-level frontend refactor challenge
Senior-level frontend coding challenge: refactoring a legacy React application into a modern TypeScript + Vite codebase with clean component architecture, modular state, and improved performance.
React Native Challenge
Cross-platform mobile coding challenge
Senior-level cross-platform mobile coding challenge with a full Express + Prisma backend. Tasks and API docs in the repo README.
Easygenerator Auth
Full-stack JWT auth module
Full-stack authentication module with React + react-hook-form + Zod on the frontend and a NestJS + MongoDB backend, structured as a Turborepo monorepo.
IPS Task
Laravel achievements + badges backend
Substantive Laravel backend with database seeders, achievements, and badges system — demonstrates Laravel architecture, schema design, and seed-data strategy.